Diploma in Digital Marketing - KPTM Ipoh

The truly revolutionary impact of the digital world is just beginning to be felt. Due to this factor, Kolej Poly-Tech Mara Ipoh makes a move in developing Diploma in Digital Marketing (AM101) which this program is offered to meet the needs of the industry and is aimed at the use of various media related to ICT excellence. This program also will offer an in-depth understanding of how effectively strategize and implement powerful digital marketing campaigns that convert. From social marketing to search marketing, students will learn everything that they need to excel in their digital marketing career.

This program prepares students to face the challenges of the globalized business world. Students gain experience and knowledge of theoretical and practical aspects of digital marketing subjects which will prepare them to join the workforce in the future. Career opportunities for this program are quite large and are in great demand in Malaysia. The programs will make sure that graduate is geared up to handle this shift and take advantage of the brand-new business opportunities available.
Programme :
Diploma in Digital Marketing

Programme Duration :
2 Years 4 Months

Campus :

Programme Code :

Programme Fee :

Medium of Instruction :

Reference :
R/0415/4/0210 (04/2028) MQA/FA9507

Minimum Requirement :

Possesses SPM with at least credit in THREE subjects;


A pass in Sijil Tinggi Pelajaran Malaysia (STPM) with at least Grade C (GP 2.00) in any subject;


A pass in Sijil Tinggi Agama Malaysia (STAM) with at least Grade Maqbul;


Possesses SKM Level 3 in the related field;


A Certificate (Level 3, MQF) in the related field with at least CGPA of 2.00;


Other equivalent qualifications recognized by the Malaysian Government.


Achieve a minimum Band 3 in MUET OR Equivalent to CEFR (High B1)

Fundamentals of Management
Introduction to Information Technology
Business Mathematics
Proficiency English
Fundamentals of Marketing
Penghayatan Etika dan Peradaban/ Bahasa Melayu Komunikasi 1 (Bukan Warganegara)
Bahasa Kebangsaan A/ Pengajian Islam/ Pembangunan Pemuda
Principles of Economics
Digital Graphic Design
Organizational Communication
Concepts and Application of E-Commerce
Introduction to Statistics and Data Analysis
Khidmat Masyarakat 1/Pengurusan Masjid
Introduction to International Marketing
Introduction to Digital Marketing
Business Ethics
Fundamentals of Financial Management
Human Resource Management
Web Design
Digital Entrepreneurship
Principles of Business Accounting
Customer Service Management
Internet Ethics and Cyber Law
International Business
Operations Management
Marketing Ethics
Organizational Behavior
Integrated Marketing Communication
Digital Advertising
Industrial Training

Graduates of the Diploma in Digital Marketring program are prepared to enter industry as:

Entrepreneur of Technopreneur, 
Business planner, 
Digital Marketing Junior Executive, 
Marketing Strategist, 
Online Marketing Coordinator, 
Web Administrator, 
Web Application Developer, 
Digital Strategist, 
Social Media Specialist, 
SEO specialist, 
Social Media Coordinator,
Junior E-Business Development Executive, 
Junior E-Business Specialist.

Kolej Poly-Tech MARA
Level 4 & 5, Jalan 7/91,
Taman Shamelin Perkasa,
Cheras, 56100, Kuala Lumpur.
Tel : 03-9179 5600
Fax : 03-9281 7491 
E-mail : skk [at] gapps.kptm.edu.my

Admission Hotline
Tel : 03 9179 5637/39
Fax : 03 9179 5677/98
E-mail : marketing [at] kptm.edu.my

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